2022-2023
Brand Identity
UX/UI Design
Print Design
Brand Identity
UX/UI Design
Print Design
StudioBlu Brand Package and Marketing Materials
StudioBlu is a collaborative, student-driven program that partners with industry professionals to bring real-world ideas to life, guiding projects from initial concept through design, prototyping, testing, manufacturing, funding, and marketing.
As part of this initiative, I played a key role in shaping the direction and development of the StudioBlu brand and digital presence. I led the design of the website and contributed to the creation of promotional materials that supported both student innovation and external engagement.
Working closely with the marketing manager, we established a clean, modern aesthetic and built a cohesive brand identity that extended across the website and social media platforms. My work focused on creating a visually consistent and approachable experience that reflected the program’s forward-thinking, collaborative nature while effectively showcasing student projects and partnerships.
Through this process, I helped translate a multifaceted, evolving program into a clear and compelling brand, strengthening StudioBlu’s presence and its ability to connect with students, industry partners, and the broader community.
StudioBlu is a collaborative, student-driven program that partners with industry professionals to bring real-world ideas to life, guiding projects from initial concept through design, prototyping, testing, manufacturing, funding, and marketing.
As part of this initiative, I played a key role in shaping the direction and development of the StudioBlu brand and digital presence. I led the design of the website and contributed to the creation of promotional materials that supported both student innovation and external engagement.
Working closely with the marketing manager, we established a clean, modern aesthetic and built a cohesive brand identity that extended across the website and social media platforms. My work focused on creating a visually consistent and approachable experience that reflected the program’s forward-thinking, collaborative nature while effectively showcasing student projects and partnerships.
Through this process, I helped translate a multifaceted, evolving program into a clear and compelling brand, strengthening StudioBlu’s presence and its ability to connect with students, industry partners, and the broader community.
